Cover WEB 2020 EN

Over the past few years, content marketing has undergone a huge transformation. Now, it’s arguably the most effective strategy you can use to connect with your audience.

Take a look at these numbers:

  • Each month, 85% of Internet users in the U.S. watch video content.
  • By 2021, the average person will spend 100 minutes every day watching online videos (a 19% increase from 2019).
  • 93% of companies claim they got a new customer because of their video content on social media

The truth is, video marketing isn’t as complex as it seems. It’s just about getting familiar with what video content people love to watch – and then offering more of that.

What are the most engaging types of video content that viewers love to watch?

Here are 17 of the best video content ideas:

  •  Vlog
  • Behind-the-Scenes/CompanyCultuрe
  • Interview/Q&A
  • Webinar
  • Event
  • Presentation
  • Tutorial/How-To
  •  Product Review
  • Testimonial
  • Animation
  • Live Streaming
  • Brand Film
  • Video Emails
  • 360
  • User-Generated Content
  • Contests/Giveaways
  • Personalized Video


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